This Is How Nike Celebrated Simidele Adeagbo, The First Nigerian And African Female Skeleton Athlete
Some weeks ago, Simidele Adeagbo qualified for the 2018 Winter Olympics in the Women’s Skeleton, becoming the first Nigerian and African female athlete to compete in the Olympics in the sport.
And just like the bobsled teams were celebrated by Beats by Dre, Simidele is being celebrated by Nike in a short film, tagged, “Some Firsts Last Forever.”
It chronicles the spirit of a constant athlete in pursuit of competing on the best degree in recreation whilst breaking obstacles and re-writing historical past.
One of the message in the film reads; ““Being first doesn’t always last but being the first to go where they said you shouldn’t, the first to do what they didn’t expect, the first to charge a new course…, that, lasts forever.”
Narrated by means of the award-winning creator, speaker and virtual strategist, and fellow Nigerian, Luvvie Ajayi, the inspirational message digs deep at Adeagbo’s inside voice to push the boundaries and do exactly it.
Speaking about the film and Simi, the brand director of Nike South Africa, Alissa Jenkins said:
“At Nike, we believe in the significance and legacy one can leave behind through sports. ‘Forever First’ is a film that will inspire others to follow in Simi’s history-making tracks; she is the first and we hope she won’t be the last to do the unthinkable. At Nike, we are proud to have a culture that fosters the power of sport inside and outside the doors of the brand.”
We have a video below