Belida Effah Brand Ambassador Of UK-Based Fashion Brand

Women Stay Winning As Actress, Belinda Effah Becomes Brand Ambassador Of UK-Based Fashion Brand


Nollywood actress Belinda Effah who has shown that she is a go-getter, determined woman has another one up her sleeves and it is exciting.

She has also distinguished herself as a person willing to cross boundaries and make an impact in other spheres of lives has just added another feather to her cap. Th actress has been selected as Brand Ambassador for Tobams Colors, a UK-based fashion house that specializes in creating high-end clothing in traditional African Ankara wax material.

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The pieces which are in stylish yet affordable designs is the brainchild of the talented and amiable Founder Jite Newton. ‘Our patterns are bold and bright and the colors are vivid. We use an extra densely woven fine cotton fabric she says and our super-wax has our recognizable design signature featuring six colours all of which represent a deeper meaning. They are an acronym of our name’.tobams colors

TUSCAN SUN – Sunshine, Charming Brightness and Optimism.

ORANGE – Joy, Warmth and Creativity.


BLACK – Power, Elegance, Prestige and Authority

ALABASTER – Sophistication, Versatility, Tranquillity

MIDNIGHT BLUE – Loyalty, Intelligence and Calmness

SHAMROCK GREEN – Growth, Freshness and Quality.

‘We wanted to fill a gap in a terrain we felt had no clear identity or street leader in the production of African Wax prints for day to day wear. We are all about maintaining African roots and combining it with European style.’ I must say they have succeeded judging from these designs on Belinda!

 





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