Fashion Designer Deola Sagoe has been trending on social media ever since the advert of her latest collection Komole that featured white and foreign models in traditional wears went viral.
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Lots of people are of the opinion that the ad is racist and celebrates white women more than it does black women, which the designer is supposed to be more particular about.
Watch the advert below
We have some tweets below
I get what (marketing angle) Deola Sagoe may be pushing with her ad. But using primarily white women wearing the ‘Komole’ design to promote it is kinda sour.
Western designers for a long time never used black models to make their designs appeal to us.
We wore them anyway. So??— Tifé! (@Ifetoluwaa) April 4, 2018
This ad and this brand hasn’t quite figured out what it wants to be? Is this a Nigerian brand? Who is the target audience for this? I don’t understand. Are we expecting White and Asian women to wear this? Is that not crazy? Am I going mad? //t.co/p1Ei6c2yTE
— The Nerdy Panda (@Rimzzzeee) April 4, 2018
Liked that new Deola Sagoe ad before watching the video. When I was done watching I immediately unliked it. What exactly is the point of using only white (and one mixed but extremely light) models to market traditional Nigerian wedding dresses? Smh
— Max (@maki_ogunbor) April 4, 2018
I understand that she’s appealing to a global clientele but that Deola Sagoe ad was NOT well done AT ALL.
The clothes don’t suit the models, the colours are too washed out, the setting (opulent, grand, aristocratic, we get it, we get it) distracted from the rich fabrics… nah.— Lole Lewis (@LoleLewis) April 6, 2018
I hit deola sagoe up for prices on something earlier this year, that’s when I realized that even “upper middle class” Nigerians aren’t her target audience.
Her shit was more expensive than most foreign brands I looked at.
So I’m not surprised at her white pepper ad.
— Chloroquine (@nugwatweets) April 4, 2018
Deola sagoe new campaign ad is somehow. I love it but her choice of models tho
— Zii (@Ada_zii) April 4, 2018
Generally, I don’t have qualms with the Deola Sagoe Komole ad. #Nigeriatotheworld
Diversity is in so the models are perfect.
However, the creative direction was trash. It could have portrayed luxury without compromising on the Nigerian aesthetic. //t.co/LdzUiYxAYQ
— Merlin Uwalaka (@merlinuwalaka) April 4, 2018
Just saw the Deola Sagoe ad people are enraged about because she used predominantly white models for her Komole Kandid iro and buba. At first I was somewhat enraged too because I felt I had seen more Nigerian Women look more stunning in her designs among other reasons.
— Moji Delano (@MojiDelanoBlog) April 5, 2018
Like. Saw that Deola Sagoe ad and all that I could think was ‘why are there so many white women?’
— ?Sharon? (@sisforsharonn) April 4, 2018
My own observation is none of the models in Deola Sagoe’s Komole ad have breasts… abi luxury goods are only for the pint breasted?
— Digital Girl ? (@oghosayemi) April 4, 2018
