Ifuennda Makes U-Turn, Says Crying Video Was A Strategy For Her Business Re-Launch

Hours after going viral for saying she wanted to shut her business, Ifuennada has revealed the decision behind it.

She said it was a strategy by her aimed at creating a buzz for the relaunch of her hair business.

Publicity Stunt Or Not? Watch Ifuennada Cry As She Reveals Plan To Shut Down Her Beauty Business

Here is what she shared below

 

View this post on Instagram

 

Thanks to everyone who reached out of love after watching my Teaser and special thanks to my Director and Editor @yoitsbeazy for bringing my thoughts/script to life through this beautIFU video. Tomorrow, Friday by 9am, the big relaunch of my @beautifuennada haircare products will happen. For over 1yr I’ve been working on this project and I’m glad to tell you that my beautIFU Ennada haircare products will now cater to all hair types even relaxed hair! — — Made with love and backed by science, I put my all into this and I’m sure you’ll love all our products. — — If you’ll like to make money by being a beautIFU Ambassador click the link in my bio to join our group and get more info. — — I’m thankful to everyone who has supported me and “gingered ” me this far. I will never fail you. — — I apologise if my video made you cry or feel sad for me, pls forgive me. I have the most unconventional business strategies and I’m coming back to @5millionaday to teach you all I’ve learnt and know. — — XO, Ifu Ennada

A post shared by Ifu Ennada – Iheme Faith Uloma (@ifuennada) on