The words ‘social media influencer’ and ‘brand influencer’ have been used a lot in recent times and are fast becoming a marketing phenomenon. A brand influencer can be defined as an individual who has the power to affect the purchase decisions of others because of his/her authority, knowledge, position, or relationship with his/her audience. An influencer has access to a...
Nigerians React As Popular Social Media Influencer, Adeherself Is Arrested By EFCC For Alleged Fraud
Fast-rising social media influencer, Adedamola Adewale, popularly known on social media as @adeherself, has been arrested alongside four other people by the Economic and Financial Crimes Commission for alleged Internet fraud. According to the EFCC via the Twitter handle on Tuesday night, it was gathered that it’s Lagos Zonal Office arrested five alleged internet fraudsters, including one Adedamola Adewale, a...