Every small business is different and has its own unique challenges when it comes to reaching new customers and achieving growth. However, there are a variety of tactics for new customer acquisition that can apply across regions, target markets, and demographics if applied correctly. Below are some tools needed to build your customer base. 1. Customer feedback Yesterday’s customer feedback can...
A Nigerian woman, Ukonwa Ojo has been appointed Chief Marketing Officer (CMO) of Amazon’s Prime Video and Amazon Studios. She will be joining the e-commerce giant’s entertainment division and taking over the role from Andy Donkin where she’ll be responsible for leading global brand and originals marketing. In 2019, Ukonwa moved from being the Chief Marketing Officer for Coty Consumer Beauty where she had to oversee brands...
The word ‘Influencer’ has been used more often than not in recent years and is fast becoming a marketing phenomenon. A brand influencer can be defined as an individual who has the power to affect the purchase decisions of others because of his/her authority, knowledge, position, or relationship with his/her audience. An influencer has access to a large audience and...
Do you know there are numerous side businesses you can start alongside your 9-5? With the current state of the economy, your full-time job may not be able to completely take care of your bills. You may want to start your business but you’re too scared to take the risk of leaving your full-time job. If you’re in that...
Tara Fela-Durotoye is the CEO of Nigeria’s top beauty and makeup brand, ‘House Of Tara’. She is a Nigerian-born lawyer turned Africa’s leading beauty and makeup entrepreneur who has become has become a force to reckon within the business world. She is steadfastly dedicated to realizing her vision of building a globally respected beauty company of African origin. Tara remains an...
Are you a young woman who finds herself always in debt or out of cash? You need not worry as you need to put just one or two things in place and you’d be fine. Below are some tips to help you. 1. Budget your spending Budgeting is one of the best ways your money can work for you because...
No matter what your financial situation is, a financial emergency can hit you at any time and in a wide variety of different forms. Job losses, unexpected medical expenses, and emergency repairs to a home or vehicle can be stressful. Oftentimes, these bills can’t wait, and you still need to find a way to pay for your lifestyle and put...
Facebook on Tuesday, August 25th announced a ₦500m grant to support 781 small businesses in Nigeria, as part its $100m Global Grants Programme announced earlier this year, which aims to support 30,000 SMBs in over 30 countries. Aimed at stimulating economic recovery following the effects of COVID-19, this will help empower and extend a lifeline to local small business owners who have been...
An entrepreneur’s life can be a roller coaster but it comes after a measurable hard work has been put into the business. Everyone wants to start their own business in this day and age due to job security but there is little knowledge you need to acquire before you start their desired business. 1.Have A Business Plan If you’re not...
Ireti Samuel-Ogbu has been appointed by American investment bank, Citigroup as its first female country officer of Citigroup. This comes after its 36 years of operation in Nigeria. Samuel-Ogbu, who assumes office on September 1, replaces Akin Dawodu, who was appointed as head for sub-Saharan Africa in November. Citigroup describes Samuel-Ogbu as having a vast wealth of experience and talent...