Chidera Eggerue Slumflower

Chidera Eggerue is a British-Nigerian creative, author, blogger, speaker, activist, and social commentator who is widely known by her online persona, The Slumflower.

Her work has made her a recognizable voice in conversations around self-love, confidence, relationships, and women’s empowerment.

Here are 7 important must-know facts about her:

1. A photography duo inspired her name, Slumflower.

Chidera Eggerue, aka Slumflower, was born on December 18, 1994, in Peckham, a predominantly British-Nigerian community, to Igbo immigrant parents. Her nickname “Slumflower” was inspired by the photography duo Street Etiquette in 2014, after they created a short film titled Slumflower.

2. She didn’t graduate from university due to depression

Eggerue studied fashion design at the University of the Arts London but “failed” in her final year and was unable to complete her studies due to a battle with depression.

3. She started her career through blogging

Eggerue started a fashion blog called The Slumflower before she pivoted to writing about social issues related to female empowerment, self-confidence, sexism, racism, and feminism. Her online presence has, however, expanded into publishing, public speaking, presenting, and other creative projects.

4. She shot into prominence for the #SaggyBoobsMatter movement

She started the #SaggyBoobsMatter movement in December 2017, in a bid to challenge conventional beauty standards around saggy breasts and women’s bodies. The hashtag went viral, propelling her as an influential voice in the body-positivity conversation.

5. She is a bestselling author

Her debut book, What a Time to Be Alone: The Slumflower’s Guide to Why You Are Already Enough, was published in 2018.

The book, which centres on self-worth, healing, solitude, and developing healthier relationships with oneself and others, became a Sunday Times bestseller just days after publication and has sold over 100,000 copies worldwide. In 2020, she published How To Get Over A Boy, a self-help book on dating.

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6. Her Nigerian roots are an important part of her identity

Although she was raised in the UK, Eggerue’s Nigerian roots feature prominently in her work. Her first book, for example, draws on Igbo proverbs from her Nigerian mother, blending her cultural heritage with contemporary conversations about identity, self-esteem, and relationships.