Glenfiddich Where Next? An Evening of Storytelling With The Most Exemplary Of Individuals Led by Zainab Ashadu

 There’s a reason Glenfiddich has earned a reputation as the most awarded and best-selling single malt Scotch whisky, in launching the second phase of its Grande Composition campaign, they have collaborated with local maverick designer Zainab Ashadu to create iconic interpretations of its luxury gold filigree, which was inspired by the colliding French and Scottish worlds of Grand Couronne.

The latest addition to the grand series, “Grande Couronne” had its bottle design re-imagined by Ayoola Gbolahan a Lagos-based award-winning painter and sculptor, to what we know now as a picture of elegance and deep artistry.

The collaboration with celebrated Designer Zainab Ashadu founder of Zashadu, a leading British/Nigerian sustainable luxury brand, specializing in hand-crafted leather pieces kicked off with the “Where Next Live?” dinner in celebration of their new partnership at the prestigious Thomas and Ray Whisky bar in the Transcorp Hilton Abuja on Thursday 28th October and a second dinner on the 31^st October in the luxurious Seattle Residence and spa, Walter Carrington Lagos.

Just like the vibrant, rich, renaissance design of the bottle, the ambiance of the night, did not fall short of the luxurious standard of Glenfiddich.

Guests were welcomed at arrival with an astonishing red carpet and an exhibition of Zainab’s work, there she talked about her vision for her brand in an interview and her new partnership with Glenfiddich, a brand that continues to celebrate and align with exemplary Mavericks in Nigeria and across the globe.

Guests where then seated, with Mavericks such as Charles Okpaleke founder of the Play Pan African Network, Ogwa Iweze (founder of DZYN), Amamchi Rochas (CEO of Wingist network), Celebrity Photographer George Okoro and more joining Zainab on the high table in Abuja , In Lagos famed actors  Efa Iwara, Daniel Effiong, graced the Mavericks round table alongside Glenfiddich Collaborator Prince Ayoola Gbolahan, Venture Capitalist and former Glenfiddich Campaign Ambassador Edmund Olotu, Sam Otigba of Avante Fly and Opeyemi Ajayi ( Executive Director Genesis Group).

It was truly a night of celebration and elegance as everyone enjoyed a taste of the excellently crafted Glenfiddich Grand Couronne 26 year old single malt paired with the gastronomic mastery of celebrity Chef, Fregz, Musical performances lit up the evening with stellar numbers from Jazz musician  Jessica Bongos, and Twins singers and song writers Oiza and Meyi of Project Fame, afterwards a video presentation of Zainab’s work was played and then she shared her success story, the growth and challenges of her brand and the parallels drawn with the Glenfiddich Where next ideology.

Both nights were not absent of intellectual discuss as guests on the round table shared generously about their individual businesses, their challenges and how they have remained the top entrepreneurs in society today. “A culture of creation” was the discussion topic for the Abuja panel, while “crown the occasion” was the theme discussed in Lagos.

We all take risks in order to achieve meaningful growth; but there’s nothing quite like embracing the unknown with likeminded Mavericks over a dram of Glenfiddich. Where Next?

Glenfiddich continues to pave the way for creativity, and these nights were no exception.

This year 2021 also marks the 20th anniversary of the brand’s Artist in Residence programme – an initiative that champions collaborations with breakthrough artists through a residency at the Glenfiddich distillery.

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