For any business to thrive successfully and get the right awareness, social media is very paramount. Instagram has become one of the best practical ways to promote any type of business because of its reach and engagements. Since its launch in 2010, Instagram has grown to become the most profitable social media platforms.
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Promoting your business on Instagram isn’t as simple as uploading a great photo. However, your brand needs to send a consistent message, with stunning images and regular content that’s interesting and useful to followers.
If you have a business to promote on Instagram in 2019, here’s how to go about it in order to get the desired result.
1.Create A Business Account
Create a dedicated Instagram account that’s specifically made for your business. This account will showcase what your business is all about and the services you offer.
2. Plan Your Posts
With a business page, carefully plan a schedule of content, rather than posting when the mood takes you as you would with a personal account. Your post needs to appeal to your target audience and not just you or your friends and family. When posting, use clear and beautiful images, it attracts people to your page.
Your business account should be packed with personality, but content shouldn’t be personal. Keep your private life away from the page and stick to your brand message.
3. Be Active
Instagram, like any social media platform, is a community. Just as your business is a valuable part of your local community, you also want to showcase that you are a reputable and valuable member of the Instagram community as well.
To establish your reputation in the Instagram community, you want to follow influencers and other brands (even direct competitors) and join the conversations they’re starting and interact with the content they are producing. You must spend engagement to make engagement!
4. Direct People To Your Link Wisely
Learn to direct your audience to your services by putting the intended link (150 characters maximum) in your bio section. Most marketers use this feature to link back to their business home page, or the landing page of their current marketing campaign.
Hashtagging your posts is a great way to highlight your niche and create a vacuum for potential followers, that will funnel them towards your page (in fact, it’s so effective for business use that 7 out of 10 Instagram hashtags are now branded.) Crafting your own branded hashtags will help people find your content (if it’s relevant to them) and can also be used to track engagement with your posts, so you can learn what works and what doesn’t.
6.Promote Your Page
Promoting your page leads to promoting your business. You can do this by using other social media platforms like Twitter and Facebook. You can also run campaigns on your page to gain more followers. There’s no point having a great Instagram account if nobody knows about it, so use your social media profiles to promote your page.