How to sell products to reach the target audience is one of the biggest issues most female entrepreneurs face.
However, with a tool like WhatsApp, you are definitely one step ahead.
WhatsApp, a social messaging platform acquired by Facebook for $19bn in 2014 has fast become the world’s most popular messaging app.
It has over 1.3 billion monthly active users which makes it a great platform for anyone to offer business services or customer support over mobile.
In Nigeria today, WhatsApp is more popular than Facebook and has already replaced SMS and fast becoming our primary mode of communication.
While most users are more concerned about using WhatsApp for communication, it can also be leveraged as a marketing tool for small businesses.
Now let’s get into how you can create a profile.
Small businesses have been using the regular WhatsApp app to conduct their business or offer customer support. While that can also work, creating a business profile will offer much more credibility to your conversations.
- To get started, simply download the WhatsApp Business app from the Google Play Store or IOS store.
- Sign up using your mobile phone number. Ideally, you should be using your business phone number to enable easy verification.
- Create your profile by entering your business details under Settings > Business Settings > Profile. Make sure you accurately enter details like your business name, address, contact details, etc.
- You’ll see three available options: Away message, Greeting message, and Quick replies. You can set each of these depending on your requirements.
- You can set up an automated away message when you’re unable to reply to your customers. You can also set it up to send the away message at all times, on a customised schedule, or outside of business hours.
How to sell on WhatsApp
If you’re not using WhatsApp Status to communicate with your business contacts, you’re missing out on one of the biggest channels available.
Just like Instagram or Snapchat story, WhatsApp Status allows users to share quick photos or videos that disappear after a period of 24 hours. Your WhatsApp status automatically gets shared with your contacts hence you can be sure of maximum impressions. It is important to frequently update your WhatsApp status. This will ensure your products and services are constantly top of mind for your contacts when they have a need for it.
2. WhatsApp groups
Whatsapp groups are a great place to promote your services or products. You can form your own online sellers’ group or join one with an invite link. Think of it as a networking platform where you can not only post links to your service or product but also exchange business insights. To get started, you can create a group for your business or join like-minded groups of buyers and sellers in your community.
3. One-on-One Support
One good reason to use WhatsApp for business is that you can easily offer personalised support to your customers. As customers send you queries, you can respond to them quickly. The platform also allows you to send photos, videos, and other documents to customers and vice-versa. This enables your clients to explain their issues clearer and you can also easily resolve them. WhatsApp users are real-time users, so they expect quick responses to their queries. Therefore, WhatsApp customer support should receive priority in your business processes.
4.WhatsApp Broadcast List
Want to send a personal message to everyone but don’t want to copy and paste it multiple times? Use WhatsApp Broadcast lists to send messages in bulk. Reach a big number of people with just one feature. To do this, create lists related to specific topics, then blast one-way communications designed to increase engagement, much like you do on Twitter. For example, include links or invitations in your messages.
5.Send Out Updates
With WhatsApp for business, you can send out periodic updates related to your business. You can send updates about a new product or service launch to all new and prospective customers. You can also send frequent updates about your products or services, so you are top of mind when they need your solution.