8 Things To Know About Lade, The Sonorous Voice Behind The Popular Airtel ‘444’ Advert

Lade Oyetundun, an upcoming singer and songwriter, is popularly known for singing the Airtel advert currently receiving massive airplay, titled ‘444.’

Recall that the jingle first caught the attention of Nigerians when it was used as a task during the Big Brother Naija lockdown season. Since then, it has become a favourite among listeners.

Many at first thought Teni did the song, but that turned out to be false.

Molade’s identity was soon discovered, and the singer has been receiving great love from fans since then.

Here are some facts about her.

1. She was born Omolade Oyetundun on November 16 in Mushin, Lagos State.

2. She hails from Kwara State.

3. She discovered her love for music at age six.

4. She is currently a 400-level student of mass communication at the University of Ilorin.

5. She got her first stint in music when she participated in season 3 of Unilorin Idol in 2017, where she emerged as the winner.

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6. In 2018, Lade auditioned for KWARA IDOL Season 1 and emerged 4th. Not satisfied, she entered the competition again in 2019, and this time, she won. 

7. With her newfound popularity from the competition, she was able to meet a whole lot of music producers and bag a few local endorsements.

8. She did a cover of Simi’s Duduke in 2020, after which an agency reached out to her to sing the Airtel ‘444’ advert, which shot her into the limelight.