Tiwa Savage is on the cover of the May issue of BillBoard Magazine.
The singer who is set to release her latest album features on the cover alongside Davido and Mr. Eazi.
She talks about life as the biggest African female artiste and more.
Here are excerpts from her interview.
On adjusting creatively and personally to life during the pandemic?
Savage: At first it was kind of difficult for me to get my head around. I had a tour planned, a bunch of festivals lined up. When it finally dawned on me that those weren’t going to happen this year, it made me wake up and realize how fragile life is and how we take it for granted. So I’ve been spending time with my son and speaking on the phone more with my family. More importantly, I’ve been giving out food to people around my neighborhood. I can quarantine for a month or couple of months, but some of these people don’t even have food for tomorrow.
On factors driving the industry’s investment in Africa in the past few years?
Savage: One of the main reasons is that social media and tech have made it a lot easier for people to access our music. When I lived in London [she moved there with her family at age 11], African music and culture weren’t cool. In fact, it wasn’t cool to be African. When music came out in Africa, it would sometimes take a year for people to get the mixtapes. So by the time we were hearing the music abroad, it was already old back there. With social media, we’re able to connect instantly with fans. That has made the music travel a lot faster and a lot wider. And it’s great music.
On challenges as a female artist?
Savage: A lot of people in Africa still have the idea that a woman has to be submissive, stay at home and be the wife and mother. Don’t get me wrong. Those are great morals to keep. But I think the modern African woman, the modern black woman is being limited. We can do both. You can have a successful full-time job, you can be strong and vulnerable at the same time. That’s the message I’m trying to put across. So when you see my videos or see me on the red carpet, don’t think I’m not at home cooking for my son or helping him with homework when I’m not doing shows.