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Bozoma ‘Boz’ Saint John has been appointed as Netflix’s new Chief Marketing Officer making her the first Black woman to join the online TV giant’s group of top executives.
Prior to her new appointment, Saint John worked at Endeavor where she served as CMO since 2018.
“I’m thrilled to join Netflix, especially at a time when storytelling is critical to our global, societal well-being,” Saint John said. “I feel honored to contribute my experience to an already dynamic legacy, and to continue driving engagement in the future.”
“Bozoma Saint John is an exceptional marketer who understands how to drive conversations around popular culture better than almost anyone,” Netflix content boss Ted Sarandos said. “As we bring more great stories to our members around the world, she’ll define and lead our next exciting phase of creativity and connection with consumers.”
Saint John’s nearly 20-year career spans multiple industries including music and entertainment, consumer packaged goods, fashion, sports and automotive. Prior to Endeavor she worked at Uber as Chief Brand Officer; was Head of Global Consumer Marketing for Apple Music and iTunes (including iTunes movies, iBooks and Apple News), and before that head of the Music and Entertainment Marketing Group at Pepsi-Cola North America.
She takes over from Jackie Lee-Joe, who joined Netflix in July 2019.