Adeola ‘Diiadem’ Adeyemi is a renowned beauty entrepreneur, influencer, and founder of Beauty by AD, a leading beauty and cosmetics brand in Nigeria.
Over the years, she has cemented her name as a powerhouse in Nigeria’s beauty industry.
As she marks her 35th birthday, here are some things to know about her.
1. She was born Adeola Chizoba Adeyemi on April 12, 1991, in Lagos, into a polygamous family.
2. Her father is Yoruba, while her mother is Igbo.
3. She is from the Ilesha West Local Government Area of Osun State.
4. Diiadem attended Eben Noble Primary School, Bariga, and Saka Tinubu Memorial High School, Agege, both in Lagos State.
5. She didn’t know her mother until age 13. She revealed these details in an interview on With Chude.
6. She bagged a bachelor’s degree in arts at Sikkim Manipal University, Accra, Ghana.
7. She received professional training as a makeup artist at the prestigious Make-Up Designory (MUD).
8. Diiadem began her career in 2008 as a model and video vixen.
9. Her passion for beauty led to the launch of her cosmetics brand, Beauty By AD, in 2016.
10. Diiadem has worked with top brands such as Payporte, Dream Hair World, Luscious by Lisa, Shona House of Beauty, Total Wrap, etc.
11. She ended her marriage in 2017 due to domestic violence.
12. She welcomed her daughter, Akorede, on April 20, 2018.
13. She joined The Real Housewives of Lagos (RHOLagos) as a new cast member for Season 3 in January 2025 alongside Dabota Lawson and Sophia Momodu to promote her brand.
14. Diiadem got the internet talking when she unveiled her multi-million naira house, ‘CASA DEE,’ in December 2025. She revealed that she began building it in 2022.
15. She was nominated for Entrepreneur of the Year at the 2025 MOI Awards.
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