DJ Cuppy (real names Florence Ifeoluwa Otedola) has officially joined the Maybelline New York family, the world’s leading cosmetics brand, as the ‘Maybelline It Girl’ for Nigeria and for Ghana.
This is following her recent endorsement with Samsung Mobile
An international DJ, Musician, and Philanthropist with a rapidly increasing fan base, Cuppy is well known around the continent and recognized for her skills on the turntable, her philanthropic work, and warm personality.
According to Cuppy:
“As a young African female, it is an honour for me to be able to represent and join the Maybelline New York family! As a teenager, Maybelline was my first ever makeup purchase,”
“It is exciting to be a voice for not only myself but for every other young girl who wants to feel appreciated and valued in their various communities. We are strong, beautiful and capable of exceeding expectations and that to me is what Maybelline stands for. I could not be prouder to represent them and make it happen.”
Cuppy joins an impressive lineup of international ‘IT GIRLS’ who have helped shape the identity of the iconic Maybelline New York brand. “Cuppy embodies the determination, passion, and dream of making it happen in New York City,” said Sekou Coulibaly, Managing Director, L’Oréal West Africa.
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Born in Lagos, Nigeria in 1992, Cuppy’s musical endeavors began at a young age. By the time she turned 18, whilst attaining a BSc Economics at Kings College London, she was already producing her own tracks and DJing around the world. To this date, Cuppy’s DJ skills have taken her to over 30 countries.
Cuppy has worked with some of the biggest and most exciting international organizations and publications and is well known for her charitable and philanthropic efforts. This partnership seeks to foster inclusiveness and empower all to make it happen.
Maybelline New York launched in Nigeria in 2013 and in Ghana in 2015, taking West Africa as the fastest growing makeup brand in Sub Saharan Africa. In 2018, Maybelline New York in Ghana was named the Makeup Brand of Year during the annual Ghana Makeup Awards.
In Nigeria, the brand continues to activate consumers through experiential activations. The brand continues to inspire urban women in West Africa to beauty and takes trends from the catwalk to the sidewalk.