Being an entrepreneur is a dream many women nurse but are hardly adequately prepared to take it on.
Starting your own business in Nigeria today has a lot of ups and downs to it and it becomes even more tasking when you lack the proper skill set to tackle challenges that come your way.
Understandably, you might not be able to afford to get professional training but there are other ways you can personally work on yourself to gain the knowledge you need to kick off.
The internet is loaded with materials and guides that will help make a business owner out of you, but as you study to gain insight, here are five of the most important skills you will be needing to be an entrepreneur.
1. Communication skills
A good entrepreneur is usually also a good communicator. In order to successfully share your vision with your team and get results, you need to hone your communication skills. When communication is faulty, it will be difficult to achieve team goals or even explain to people what your business stands for.
2. Branding skills
Every brand has something they stand for. You will need to learn how to give the right image to your business through channels such as your logo, media presence, and even content.
3. Sales skills
Everyone involved in business is either directly or indirectly involved in sales. At the end of the day, you are in business to make money and you will need to learn how to pitch your business to potential clients or customers to make maximum sales.
4. Strategising skills
How far your business will go will be determined to a large extent by how well you can strategize and map out plans for it. Putting a plan to paper is the easy part but you also need to be able to move it from paper to reality.
5. Financial skills
Knowing how to plan your business’ finance will determine how long it will survive. Develop your money skills by reading books on finance and learning about how existing business owners have done it and survived.