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Running a beauty salon goes beyond hairstyling, it cuts across manicure, pedicure, spa, facial treatment, beauty treatment and you can also have a department where you can sell all the products that your clients need. More like operating a one-stop-shop service, it can be quite lucrative.
Although it is good if you have some basic training and experience, this is also one of the businesses you can do even with minimal experience.
However, If you do not have a beauty background, all you need is to ensure the staff you take on are sufficiently qualified, you will need to employ a beauty therapist as a day-to-day manager to make up for any shortfalls in specialist knowledge.
You can also have a unisex salon under one roof, where you can cater to both men and women including children.
Below are some essential tips you will find invaluable as you plan for your salon:
1. Business plan
No business can function properly without a plan. You need a roadmap, a document that will guide your business to success. It doesn’t have to be a long-drawn-out process.
In fact, you’ve probably already put together a lot of the information mentally, or even scribbled a few notes on paper. The point of a solid business plan is to figure out what your business is, how it will be successful, and how you’ll solve problems.
You need to figure out how much money you need to get started, and where it will be coming from. Is it from personal savings, a loan from relatives, or a bank?
3. Mentor is important
As you’re planning your business, it’s a great time to find a business mentor. It’s best to find someone in the salon industry that can answer questions for you as you start and grow your business.
4. Accounting and inventory
To keep track of your money and project growth, you’ll want to implement an accounting and inventory program. On the accounting side, you’ll need a program to track your revenue and expenses. You can seek help from an accountant to get started.
The right location is the difference between success and failure. You want to select a spot with good traffic, high visibility, and is located where your target demographic shops or lives. Be fussy about your location, it is very important. Equally, if you have space in your compound, you can actually start from home as well.
6. Opening your salon
With the planning stages complete, you’ll move on to the nitty-gritty details of actually opening your salon.
7. Design your salon around your clients
As well as providing top-notch beauty treatments, you have to put effort into making your salon a place people want to go to unwind and be prepared to offer great customer service to make everyone feel welcome.
So before you start painting the walls and picking out furniture, make sure that your design matches the kind of clientele you want to attract. If your customer base is the younger generation, go with fun, bold colors, and furniture. For a higher-end vibe, go for a modern and sophisticated look. In other words, tailor your look to your intended client base.
To be successful, you need clients. To attract clients, you need a marketing plan. You need to set aside some money to market your business. Without it, you’ll struggle.
Create a killer website: For starters, you need a good website. If you have the money, hire a professional to create your website. Your site should be attractive, easy to navigate, and ideally include helpful information for your customers, such as hours, location, contact info, and pricing. Setting up an online booking system is also a good thing to look into.
Before you dive into a design, take a look at the sites of your competitors and try to design something that sets your salon apart.
Find creative, low-cost marketing ideas: Consider supporting a nearby school inter-house sports competition or a small charity event to attract more customers. You want to get the word out about your salon, and getting involved in your community is a great way to do that.
Social media accounts: Social media is an important component to your marketing plan, Facebook, Instagram, and others, but make sure you post regularly and engage with your customer
Continue marketing efforts
When a customer finds a stylist he or she likes, they usually become repeat clients. However, this doesn’t mean you should let up on your marketing efforts. Even if you have a steady stream of customers, you should build on the marketing efforts that you’re already using.
Check for ways to save
When you first open your doors, you may have splurged on a few things that you thought you needed, but really don’t. With your business established, review your inventory and see if you can make any changes or cuts to save money.