The latest achievement by Amena Khan, a mother, model, blogger, Youtuber and co-founder of Ardere Cosmetics highlights major steps being taken in the representation of Muslim women within the beauty industry. The muslim lady has been included in L’Oreal’s new campaign for hair.
Collaborating with a team of British ambassadors and influencers, the new campaign for L’Oréal showcases a diverse cast of men and women in a bid to explore the unique relationship each of us have with our hair.
However, it is L’Oréal’s including Amena Khan who wears a hijab that has amazingly hiked the importance of the campaign and placed it in history.
In an interview which she granted Vogue, she said:
“How many brands are doing things like this? Not many,” Khan said in a powerful interview with Vogue.
“They’re literally putting a girl in a headscarf – whose hair you can’t see – in a hair campaign. Because what they’re really valuing through the campaign is the voices that we have.”
The campaign was shot by Rankin, award wining photographer. Khan dresses her hair in a pink headscarf and uses the same shade on her lips.
Amena also hopes that by starring in the history-making project, there will be a correction about common misconception about Muslim women’s relationship with their hair.
